Past advertising efforts were essentially generic and acted as disincentives to dairies to invest in promoting their own brands. “Brands understand they need to step up,” Gallagher said.
October 29, 2014
DMI, Rosemont, Ill., which is funded by dairy farmers through the checkoff program, said it is assisting in product development, consumer insights, nutritional consulting, technical and formulation support and introductions to perspective marketplace partners.
More than 80% of shoppers visit three or more channels, says IRI.
October 22, 2014
According to IRI, in the past year, grocery and drug channels experienced flat to negative trip frequency and declining basket size, while the Internet saw a modest uptick in both frequency and trip spending.
Rich Draper, CEO of The Ice Cream Club, was elected secretary of the International Ice Cream Association.
October 9, 2014
The International Dairy Foods Association and its three constituent organizations – the Milk Industry Foundation, the National Cheese Institute and the International Ice Cream Association named 15 new board members.
As the processed cheese category continues to struggle and with natural cheese still winning with consumers, we ask: Are fancy cheeses the next big thing?
Executives from Bel’s parent company in Paris were joined by federal, state and local political leaders and French Embassy representatives in South Dakota for a ribbon-cutting ceremony.
October 8, 2014
Bel Brands USA cut the ribbon today at its new $144 million cheesemaking plant in Brookings, S.D. In upstate New York, family-owned Byrne Dairy celebrated the opening of its yogurt facility.
This farmstead cheese company completely reinvented itself and now offers its own unique, Old World style cheeses, including a flavored British-style hard, a German-style and beer Cheddar.