The marketing team at the milk processing arm of Kroger Co., Cincinnati, Ohio, created a themed label for half-gallon jugs of low-fat chocolate milk for its “Chocolate Milk – The Official Drink of Halloween” campaign.
While Sunnyside Farms had previously teamed with its owner Save Mart Supermarkets (a unit of Super Store Industries) on a sponsorship of the Amgen Tour of California, the dairy processor had not put its efforts into promoting solely one product at the cycling event.
To encourage more milk consumption among high school students, Producers Dairy Foods, Fresno, Calif., partnered with the California Milk Processors Board for its second annual three-week Got Milk? Breakfast Challenge. Fresno Unified School District high schools were invited to participate in the contest.
Lehigh Valley Dairy Farms, Lansdale, Pa., promoted its chocolate milk offerings in Walmart stores in the Northeast during a month-long “Official Drink of Halloween” program in October 2010.
Dean Foods Co. announced a loss of $0.05 per diluted share in the fourth quarter 2011, compared to a fourth quarter 2010 loss of $0.11 per diluted share
4Q revenues at Dunkin' Brands Group grew by 7.2% primarily from increased royalty income driven by the increase in system-wide sales, as well as sales of ice cream products.
Hakeem Nicks of the New York Giants celebrates last night'sSuper Bowl win with a bowl of cereal and lowfat milk. He appears in a new milk mustache advertisement.
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