Ice cream/sherbet sales had not shown signs of cooling off as of late fall 2011. Although unit sales for the category were down slightly (4.29%), dollar sales increased 3.54% to almost $4.5 billion in the 52 weeks ended Oct. 30, 2011. The average price increased 26 cents during the period. The category includes three segments: frozen yogurt, ice cream and sherbet/sorbet/ices. Private-label brands led all three segments in dollar sales and units.
Several cultured product makers are stepping outside of their comfort zone to provide a crowd of innovative new offerings that come equipped with zesty flavors and intricate packaging concepts.
Faced with stagnant growth and
competition from non-dairy beverages,
processors try to boost sales with
flavored milk, new retail channels
and new processes.
Despite high energy costs, uncertain ingredient prices and a weak economy, processors continue to develop new ice cream and novelty products and flavors.
The beverage aisle bulks up as processors add protein, vitamins, antioxidants and other better-for-you ingredients to their team of teas, coffee, juices and water.
It’s hard to be optimistic with so many fundamentals in disarray - millions are out of work, the stock market gyrates daily and our President and Congress seem incapable of reaching agreement on ways to change our course or to even send a message that stability and hope lie ahead.