Brisk Iced Tea, Purchase, N.Y., promoted a new video game on limited-edition 1-liter bottles sold in 7-Eleven stores in April and elsewhere in May and June.
The Republic of Tea, Novato, Calif., has a new collection called Be Active Teas. Each of the five Rainforest Alliance certified organic green rooibos-based teas has specific wellness-promoting properties, such as refreshment, flexibility or endurance.
WhiteWave Foods, Broomfield, Colo., has a new International Delight Iced Coffee line that combines coffee, real milk and cream in a ready-to-serve half-gallon container.
The category posted double-digit gains last year. Single-serve, non-aseptic energy drink sales were up nearly 17%.
March 13, 2012
There was no energy crisis when it came to demand for energy drinks in the 52 weeks ended Dec. 25, 2011. The category showed double-digit growth in both dollar sales (up 16.6%) and unit sales (up 17.6%), according to Chicago-based SymphonyIRI Group.
New shelf-stable Hershey’s Real Dairy Coffee Creamer comes in a Mocha Chocolate variety, which obtains its characterizing coffee profile from natural and artificial flavors.
New research finds that 100% juices could have protective health benefits similar to those of whole fruits. Contributor Stephanie Hildebrandt also uncovers flavor trends in nondairy beverages, which is vital information for dairy processors who also process juices and teas