A line of premium yogurt-based salad dressings from Bakersfield, Calif.-based Wm. Bolthouse Farms contains at least 55% fewer calories and 75% less fat than the leading brand.
A trip through a grocer’s dairy case finds Greek yogurt introductions and product extensions. The food is dipped, crunched and frozen. In other cultured dairy product categories, processors either simplify the foods or make them more decadent. No matter the direction, the category is booming.
Philadelphia Indulgence is a chocolate cream cheese spread made Kraft Foods’ Philadelphia cream cheese. Kraft calls it “a completely new way to enjoy chocolate whether paired with salty snacks, breads, fruit or alone on a spoon.”
Today’s consumers are more willing to seek out and try new food products. Delivering products to meet a diverse range of interests is a key to keeping consumer brand loyalty. So what should cultured dairy product processors do to grow and maintain sales and profitability?
And developing a style of its own, Puerto Rico-based Orgánica Yogurt hand-packs its premium yogurt parfaits made with 100% natural fruit and no preservatives. The highly perishable product is sold at coffee shops, bakeries and Starbucks across the island.
Indeed, Aussies are giving the Greeks some competition in the premium yogurt sector. Bellvue, Colo.-based Noosa Yoghurt has developed a line of Australian-style honey-sweetened whole milk yogurts. They are packaged in multi-serving 8- and 16-ounce clear containers that visually communicate the premium, high-integrity fruit that is included. Varieties are: Blueberry, Honey, Mango, Peach, Raspberry and Strawberry Rhubarb.
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