Clio Snacks, Roselle, N.J., introduced Clio Greek yogurt Minis. Made from Greek yogurt with live and active cultures and boasting a creamy cheesecake texture.
The national campaign debuts on Jan. 6 with a commercial starring Ares, who shakes things up with unconventional marketing tactics.
January 6, 2020
Oikos, a White Plains, N.Y.-based brand of Danone North America, said it is unveiling "Possibly the Best Yogurt in the World," a campaign that entertains audiences and celebrates the Greek yogurt's delicious taste and texture.
Hiland Dairy, Springfield, Mo., introduced new fruit and probiotic smoothies. The drinkable yogurts are packaged in 7-ounce bottles, offering tasty nutrition on the go, the company said.
The company also said its Light & Fit Greek yogurt earned the top spot as the best-selling yogurt innovation launched between 2010 and 2019.
December 13, 2019
During the course of the past decade, the American yogurt category has grown to approximately $8 billion. Danone North America, White Plains, N.Y., said it conducted a review of total dollar sales for all of the innovations launched across the entire yogurt category between 2010 and 2019, and its Light & Fit Greek yogurt earned the top spot as the best-selling yogurt innovation of the decade (factoring in both dairy- and plant-based innovations).
The expansion also marks the company’s first foray outside of the yogurt aisle.
November 18, 2019
Chobani, America's No. 1 Greek Yogurt Brand, announced its biggest expansion ever, with an entire platform of batch-made oat-based drinks and cultured oat blends, as well as dairy-based creamers.
The era of Greek yogurt cashing in big payouts has ended: The yogurt category has leveled off since the international style's introduction to the U.S. market over a decade ago.
The brand introduced limited-edition packaging for its protein espresso product.
November 5, 2019
Stōk, a Broomfield, Colo.-based brand of Danone North America, said it is showing its support this Veterans Day with limited-edition camo packaging for its 48 oz. protein espresso product.
The yogurt category includes a growing list of diverse products, many of which use dairy ingredients to contribute to their nutrition and overall sensory experience.
Norwich, N.Y.-based Chobani LLC said it launched a new line that pairs Chobani Greek yogurt with nut butters for a filling protein-packed snack that has less sugar than other yogurts and contains only natural ingredients.