Paul McCartney famously bemoaned getting older when he asked, “Will you still need me, will you still feed me when I'm sixty-four?” Now almost 80 years old, McCartney still spent his last decade on tour (this author saw him perform in 2014) and often credits a healthy diet for his longevity.

Even before the COVID-19 pandemic, many consumers already read labels to confirm food items met their standards — whether in terms of sustainability or nutrition. However, the health and safety concerns that defined the tumultuous past year-plus cemented consumer interest not only in the source of the foods they eat, but also in the ingredients that make up such items.

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