A company’s environmental sustainability story — or lack thereof — is increasingly influencing consumer purchasing habits. In fact, a recent survey from IBM Institute for Business Value found that 54% of consumers “are willing to pay a premium for brands that are sustainable and/or environmentally responsible.”
Sustainability is becoming an increasingly important subject for dairy processors. With more operators seeking to “go green” to meet the growing eco-focus by consumers, retailers, and business partners, the ability to reduce wastewater and energy during production can cut costs while enhancing a company’s “eco halo.”