The campaign will include targeted digital ads and social media posts, targeted email communication, and rebate offers through Checkout 51.

The California Milk Advisory Board (CMAB), the marketing order representing California dairy producers, announced the development of the California Dairy Innovation Center (CDIC), a collaborative effort to further product-oriented innovation and enhance productivity for California dairy.

With a common mission of serving California communities, Museum of Ice Cream (MOIC) and Real California Milk said they are partnering to offer free virtual “Sundae School” classes to foster learning with a sprinkle of fun for students throughout the state.

San Francisco-based Bears Nutrition was named the grand prize winner in the Real California Milk Accelerator dairy startup competition.

The proclamation highlights the importance of dairy to the Golden State’s landscape, economy, health and nutrition.