Eight years ago, I put a carton of milk in my shopping cart without thinking about it. I sliced cheese for a sandwich and scooped ice cream for dessert with a similar lack of thought about its origins.

It’s easy to get wrapped up in your day-to-day tasks. Perhaps you are testing finished products or running new concepts through a pilot plant. Or maybe you are making sales calls or purchasing ingredients. Whatever your job, you just want to get through today.

Dairy processors can see their future in this one statistic: 97% of millennials are likely to buy store brands. Someone has to manufacture those brands. It might as well be your company. When Dairy Foods surveyed its readers in 2016, it found that 40% do provide contract manufacturing services.