Neal Gottlieb, the founder of Three Twins Ice Cream, needed more capacity to keep up with demand for his organic ice cream. His facility in Petaluma, Calif., was maxed out. Adding shifts was not feasible. Gottlieb bid the work to co-packers but said their quotes were “sky-high” and the quality of the test runs was a “disaster.”
Three Twins Ice Cream has grown into the leading brand of organic ice cream in just 10 years. In the course of a decade, its gone from a scoop shop to owning manufacturing facilities in California and Wisconsin. A Three Twins cause-marketing program has conserved 8,000 acres of rain forest in South America. Through another program, the company donates 1% of its sales to environmental groups.
Sales in the ice cream category look promising as dollars and units rose in the last year. Meanwhile unit sales in the frozen novelties category were frozen in place.
Ice cream manufacturers are making more and selling more. Their constant stream of new flavors keeps customers engaged. They break into new markets to expand their customer base.
Ice cream sales continue to show promise as dollar and unit sales both see a boost. Frozen novelty sales also went up, thanks to price increases, because unit sales were almost at a standstill.
Mark your calendars for these other free cone days, below.
April 15, 2016
Velvet Ice Cream is celebrating the opening of its Ye Olde Mill for the season with a Free Cone Day on April 16., plus other upcoming free cone days to watch for.