Private-label products, sometimes known as private brands or store brands, have enjoyed steady growth since even before the COVID-19 pandemic. And dollar sales continue to grow. In 2023, total dollar sales rose 6%, while units sold grew 0.9% compared to the prior year. 

As we move further from the COVID-19 pandemic, it would be fair to expect a decline in private-label sales. 

This represents a 4.7% rise in dollar sales in all outlets from Jan. 1 to Dec. 31, 2023, versus the same period the prior year, according to the report.

Private-label milk sales account for a large percentage of these sales, reaching $8.6B in the same period. Natural cheese placed a close second at $8.1 billion,

Last year was a roller coaster ride for store brands. Sales were up and down but finished strong, with increases averaging about 5% over the last five months, according to New York-based Private Label Manufacturers Association (PLMA).

The award winners were chosen from more than 770 recently introduced food, beverage, kitchen, household and health & beauty care product submissions by 52 North American retailers.

The Private Label Manufacturers Association (PLMA) said it canceled its Private Label Trade Show in Rosemont, Ill. — scheduled for Jan. 30- Feb. 1, 2022 — due to the debilitating effects of COVID-19 on business travel.

The board of directors of the Private Label Manufacturers Association (PLMA) said Peggy Davies was named acting president of the association.

According to the New York-based association, this year’s entries showed that retailers are increasingly relying on innovations in store brand products and packaging to attract and retain shoppers.

Their performance in the grocery channel increased dramatically in 2017, according to new research from FMI and IRI.