Back in July 2018, Dairy Foods ran an online poll asking readers which dairy category they believed was most in need of innovation. When all was said and done, milk rose to the top as the category screaming loudest for attention, with 41% of the votes.
With the right approach and focus, the agency’s comprehensive initiative will provide the updates companies need to innovate and meet the tastes of today’s consumers.
Consumers walking down the dairy aisle have their choice of many different brands and products, from traditional favorites to new offerings with novel tastes, textures, flavors and nutritional content. When they're making purchase decisions, product labels matter.
The global market for dairy product packaging is experiencing healthy growth. It's projected to expand at a compound annual growth rate (CAGR) of 4.5% through 2027, with gains led by milk and yogurt products, according to a report from Future Market Insights, Valley Cottage, N.Y.
The use of flexible packaging continues to grow, thanks to the format's light weight, shelf impact and more. And with that growth come advances that are bringing new benefits to dairy processors.
Distinctively shaped rigid packaging commands attention at retail. But distinctive shapes also can add functionality or project a certain desired image.
Sustainable dairy packaging is nothing new. Lightweighting, or source reduction, remains an ongoing process. Container wall thickness is reduced and flexible structures are down-gauged. Source reduction not only conserves resources, but also cuts costs and carbon footprint.
Although bottles, cartons and tubs are widely used, flexible plastic packaging dominates in the global dairy industry. With a market share of more than 27%, it owns a larger share than rigid plastic, paper/paperboard, glass or metal packaging, according to Global Dairy Packaging Market 2016-2020, a report from London-based Technavio.