International Dairy Foods Association, National Milk Producers Federation said the addition of whole milk to school menus reflects research showing such products benefit children.

Formulating dairy products for children can be tricky. Two essential ingredients are a clean label and a clever package, possibly adorned with Disney or Star Wars characters.

As milk alternatives made from almonds, coconut and some other decidedly non-dairy sources increase in popularity, dairy milk sales continue on a downward spiral.

Liberté Organic, a brand of General Mills, Minneapolis, was introduced last summer.

Saint Benoît Creamery, Petaluma, Calif., uses organic Jersey cows milk to produce its new whole milk, which joins the company’s popular hand-crafted yogurt line.