"The results validate that product developers have multiple reasons to formulate natural coloring in foods and beverages,” says a company rep.
August 27, 2012
Color remains a key factor in a consumer’s food choice. To further understand why today’s industry employs coloring, D.D. Williamson conducted a poll at the Institute of Food Technologists (IFT) Annual Meeting & Food Expo in June.
LycoRed Limited announced that the company's production of Tomat-O-Red, the only FDA-approved, all-natural lycopene red color additive, has doubled in the past month to meet growing market demand among food and beverage manufacturers.