Flavor enhancers let consumers customize their beverages. Juice makers combine flavors (especially superfruits), and tea brands go with lower-calorie sweeteners.
There are many contenders in the world of nondairy beverages and new ones keep pouring in. Manufacturers of waters, juices, coffees and teas have to continually find ways to set their offerings apart from the competition.
In the last 52 weeks, unit sales dropped 2.8% in the refrigerated juices and drinks category, but processors were able to increase prices an average of 11 cents.
June 6, 2012
The refrigerated juices and drinks category includes orange, apple, cranberry, grape, blended fruits and other flavors. Lemonade and vegetable drinks also fall under this umbrella. In the 52 weeks ended April 15, total sales in the category were $4.4 billion, an increase of 0.9%. Unit sales fell 2.8% to 1.55 billion. The only bright spot in the category was an average price increase of 11 cents. The data come from SymphonyIRI Group, Chicago.
As Baby Boomers seek better health through better beverages, makers of juices, teas, coffees and other nondairy beverages create a new generation of drinks that offer flavor, variety and the promise of a new way of life.
The post-World War II baby boom led to a population increase, a need for diversity and a change in cultural identity. Baby boomers (born from 1946 to 1964) have turned into “beverage boomers” who seek a healthy, well-balanced diet and practice a better-for-you lifestyle. These Beverage Boomers are changing nondairy beverages.
Marina Mayer Executive EditorThe saying goes, what goes up must come down. The same can be said however for what goes down must come back up. Such is the case
The healthy halo of orange juice became a tad smudged in the last year. While the beverage continues to dominate the refrigerated juices and drinks category, dollar sales dipped 1.2% and units were down 3.2% in the 52 weeks ending April 17, according to SymphonyIRI Group, a Chicago-based market research firm.
Food and beverage trends are said to start in foodservice - at high-end restaurants where the final bill for a party of six often totals more than the average family’s monthly mortgage payment.
Nestle bottles Nesquik and liquid coffee creamers in a state-of-the-art aseptic plant in Anderson , Ind. The facility is LEED-certified for its green features.