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Packing a Punch
International show delivers record attendance and comprehensive scholarships.
Pack Expo International
2006, the most comprehensive packaging trade show in the world’s
largest packaging market, delivered 45,741 buyer attendees, up 553 from the
2004 show. The show saw increases in all attendance levels, including
buyers, exhibitors and international attendees. In addition, the number of
exhibiting companies and net square footage increased over 2004.
The Packaging Machinery Manufacturers Institute (PMMI)
and Pack Expo exhibitors raised $127,050 to support packaging education,
surpassing the announced goal of $100,000. The campaign was designed to
provide packaging schools across the United States and Canada with
financial grants.
PMMI created two Pack Expo Scholarship Funds to which
companies and individuals could donate funds:
Pack Expo Scholarship General Fund —
Contributions to this fund were distributed evenly among schools that have
a packaging curriculum focus and exhibit at Pack Expo. The schools will be
asked to name a student recipient. In 2006, 19 packaging schools divided up
$107,050 in financial support, with $35,000 being designated to 2-year
technical schools through the Claude Breeden and C. Glenn Davis scholarship
programs.
Pack Expo Scholarship Designated Gift Fund —
Companies or individuals who donated $5,000 or more to the Pack Expo
Scholarship effort were able to designate a specific school to which the
funds they provided would be directed. $20,000 was designated to specific
schools from four sponsors companies.
“Working together, PMMI and the Pack Expo
exhibitor community made a strong commitment to the future of the industry
through financial aid,” says Charles Yuska, PMMI president and chief
executive officer. “Because of their support, hundreds of students
will be able to further their education and become packaging
professionals.”
PMMI underwrote all of the marketing and development
efforts to ensure that 100 percent of the funds raised would be donated
directly to schools to benefit students.
Pack Expo Scholarship recipients were announced and
honored at the Future Packaging Leaders luncheon during the show.
For more information about PMMI’s scholarship
program and a complete list of companies that contributed to the Pack Expo
Scholarship Fund, visit www.pmmi.org
Image Makers
Product and promotion news
Attention Sabres fans! There’s a new flavor in the Sabres’ lineup — Buffalo Sabres Top Shelf Sundae. Perry’s Ice Cream, Buffalo’s regional ice cream company located in Akron, N.Y., has launched its latest flavor. Top Shelf Sundae, which boasts its very own “hat trick” with swirls of thick fudge, fudge coated cone pieces and chopped peanuts, is packaged in an eye-catching container donned in Sabres colors, including the team’s new logo. Not only can fans indulge to show their team spirit, they can also help the local community with every purchase of Top Shelf Sundae. A portion of the proceeds from the sales of the ice cream will benefit the Buffalo Sabres Foundation, a non-profit foundation that is committed to enhancing the quality of life across the Western New York region.
Attention Sabres fans! There’s a new flavor in the Sabres’ lineup — Buffalo Sabres Top Shelf Sundae. Perry’s Ice Cream, Buffalo’s regional ice cream company located in Akron, N.Y., has launched its latest flavor. Top Shelf Sundae, which boasts its very own “hat trick” with swirls of thick fudge, fudge coated cone pieces and chopped peanuts, is packaged in an eye-catching container donned in Sabres colors, including the team’s new logo. Not only can fans indulge to show their team spirit, they can also help the local community with every purchase of Top Shelf Sundae. A portion of the proceeds from the sales of the ice cream will benefit the Buffalo Sabres Foundation, a non-profit foundation that is committed to enhancing the quality of life across the Western New York region.
The message from the Orthodox
Union Kosher Division is as clear as it can be:
“Managing Your Account Has Never Been Simpler.” The source of
this management wizardry is www.oudirect.org, the new six-part Web site designed to provide a vast
amount of information to companies certified kosher by the Orthodox Union.
OU companies are issued a user name and password to enable them to log on
to the system, and use of the site is free. “The OU’s
philosophy regarding kashrut certification is to make it as user-friendly
as possible,” says Rabbi Moshe Elefant, chief operating officer of OU
Kosher. “Our goal is to provide the kosher marketplace, in all of its
aspects, with the recognition that the simpler we make the process —
without compromising our high standards — the easier it will be to
have more kosher products available. As a result, we spent a lot of effort
and resources into creating this program.”
What’s the Scoop? Café, Bangor, Maine’s newest ice cream/coffee shop, and Bangor
Radiator, founded in 1929, have united to offer customers a unique
combination. Michael and Tammy Cormier, founders of Bangor Radiator
and What’s the Scoop, have taken the simple trip of getting an oil
change and sweetened it with a chance to pick up an ice cream cone, all at
one convenient location. Beginning as a humble radiator repair facility,
Bangor Radiator was started nearly 80 years ago and is currently in its
third generation of ownership. Over the years, Bangor Radiator has grown
into a full-service auto repair shop complemented by a new affiliation with
Valvoline. What’s the Scoop, founded in 2006, offers Bangor’s
only frozen-slab ice cream and elegant coffee selections. Customers can
select from flavors such as Grease Monkey, inspired by the repair shop, or
create their own customized mix-in concoctions.
HP Hood has unveiled
its newest ice cream flavor — Freedom Trail Mix, created by Maine
resident Charles Cannone. The ice cream features chocolate-covered peanuts,
sunflower seeds and pretzels in honey nut ice cream swirled with caramel.
The Chelsea, Mass.-based processor partnered with six New England tourism
groups to launch the “Taste of New England” Flavor-Naming
Contest. Residents from all over New England were invited to send in
creative names and ingredient suggestions. After reviewing 1,000 entries,
Freedom Trail Mix was chosen as the winner and will be available for
purchase in grocery stores starting in March. A portion of the sales will
be donated to the Freedom Trail Foundation, the non-profit organization
that markets and preserves the historic Freedom Trail in Boston.
Celebrating the 50th anniversary year of its flagship import, Jarlsberg Cheese,
Stamford, Conn.-based Norseland Inc. has named two noteworthy winners of its recent 50th
celebratory promotional campaign. The first, Select Trade Sales brokerage,
increased its base business an impressive 73 percent by means of highly
creative point-of-sale (POS) activities including massive Jarlsberg
displays, designing and executing successful merchandiser contests. The
reward is a 7-day luxury cruise for two around the Hawaiian Islands on
Norwegian Cruise Line’s Pride of Aloha. The second winner was a
consumer via the company’s Jarlsberg 50th Anniversary POS Sweepstakes. This grand-prize winner
in the consumer sweepstakes, selected in a random drawing by an independent
auditor, is Martha Loeffel of Ocala, Fla., who will receive a similar
cruise for two in Hawaii.
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