Committed to Security
Industry responds to controversial article suggesting how terrorists could attack the U.S. milk supply.
While a paper published by
the National Academies of Sciences (NAS) purports to explain how terrorists
could contaminate U.S. milk supplies, spokespersons for the dairy industry
say such a scenario would be unlikely due to safeguards put in place by
processors and dairy farmers.
Over the objections of the U.S. Department of Health
and Human Services (HHS), NAS proceeded with publication of a paper that
HHS assistant secretary Stewart Simonson describes as a “road map for
terrorists.” Researchers Lawrence Wein and Yifan Liu of Stanford
University explain how tiny, but extremely deadly, amounts of the botulinum
toxin could be introduced into the U.S. milk supply. “Less than 1
gram of toxin is required to cause 100,000 mean casualties (i.e., poisoned
individuals), and 10 grams poison the great majority of the 568,000
consumers,” the researchers write.
NAS president Bruce Alberts argues more widely
dispersed knowledge such as this offers citizens better protection from
this type of attack.
But a responding statement, jointly issued by the
International Dairy Foods Association (IDFA), National Milk Producers
Federation (NMPF) and Dairy Management Inc. (DMI), explains that since
September 11, 2001, the dairy industry has been working closely with the
U.S. Department of Homeland Security, Food and Drug Administration, U.S.
Department of Agriculture and other government agencies to further
safeguard the milk supply from a variety of possible threats, including
events described in the NAS paper.
“The events described by the Wein paper are
highly unlikely or impossible given the safeguards in place by the dairy
industry,” the joint statement reads. “Based on a thorough
analysis of possible threats to the milk supply, the dairy industry has
worked diligently, without fanfare, to implement a wide range of measures
to secure facilities and the milk supply. For example, dairy farmers and
processors have implemented new standards for sealing milk tankers; any
unauthorized opening of a tanker before its delivery to a processing plant
is immediately evident. Processors have also implemented additional
pasteurizing safeguards which eliminate the botulinum threat that Wein
describes.
“In addition, U.S. dairy employers have taken
many proactive steps to increase awareness among employees about security
measures at the farm and in processing facilities, including increased
security of milk storage areas. Dairy plants have secured entry systems,
employee screening programs and restricted access on the plant floor.
Packaging operations are automated, enclosed and secure. The industry
remains committed to security and safety issues and continually evaluates
the milk supply chain to make certain America’s milk supply is
safe.”
Alberts also took steps to blunt charges that the
paper’s publication could lead to disaster. “All of the
critical information in this article that could be useful to a terrorist
... [is] immediately accessible on the World Wide Web through a simple
Google search,” he says.
Freeze fest
National Ice Cream Month prompts star-studded
campaign.
Hollywood is tied to ice
cream much more than you’d ever imagine. In fact, the world’s
first hot fudge sundae was made in Hollywood in 1906. And in 1985, the
largest-ever ice cream sundae was constructed in Anaheim; the 12-foot tall
sundae was made with 4,667 gallons of ice cream and 7,000 pounds of
toppings.
And it was one-time actor and former California Gov.
Ronald Reagan who declared July as National Ice Cream Month while he was
president in 1984.
To celebrate National Ice Cream Month, some
celebrities gave the California Milk Advisory Board (CMAB) the
“scoop” on their favorite flavors, including actress Courteney
Cox (mint chocolate chip), tennis champ Andy Riddick (cookies & cream)
and supermodel Tyra Banks (butter pecan).
According to the CMAB, mix-ins are the latest trend
and can be duplicated conveniently at home. So to further the celebration,
CMAB offered some ideas:
Mix-in station: Place scoops of softened ice
cream on a frozen cookie sheet, sprinkle on toppings and fold in the
ingredients; serve in cones or cups as desired.
Ice cream truffles: Roll small scoops of ice cream
in cocoa powder, slivered almonds or shredded coconut.
Easy ice cream desserts: Spread softened ice
cream into a cookie crumb-lined pie dish or springform pan, top with slices
of fruit or chopped nuts, and freeze until firm for an instant ice cream
pie.
Rolled ice cream sandwiches: Put a thick layer of ice
cream between two cookies, roll sideways in selected toppings.
Parfaits: Alternate packed layers of vanilla ice
cream with hot fudge, nuts, fruit or sauces; serve in a clear glass to show
off the lovely multi-colored layers.
Topping baked goods: Dish up a warm cookie or pastry
and place a large scoop of ice cream on top for a delicious contrast.
PACK EXPO/FPME LAS VEGAS
Pack Expo Las Vegas, from September 26 to 28, is
expected to attract up to 19,000 people from 60 countries to the Las Vegas
Convention Center to see the latest solutions in packaging machinery,
converting machinery, materials, packages and containers, and components.
The show floor is larger still with an adjacent Food Processing Machinery
Expo. Sponsored by the Food Processing Machinery Association, this
co-located exhibition will showcase processing, freezing and related
technologies for fruit and vegetables, prepared foods, meat, dairy foods
and snacks. Sponsored by the Packaging Machinery Manufacturers Institute
(PMMI), Pack Expo Las Vegas offers even more sights and sounds of the
educational variety. A three-day conference features programs on RFID
technology, packaging operations, packaging materials, product security,
packaging controls, regulatory guidelines and more. Among the
meeting’s keynote speakers is Helmut Traitler, vice president of
packaging for Nestlé SA’s Nestec Ltd. business. Traitler will
speak about “Nestlé’s Quest for Sustainable,
Differentiated Packaging: Exceeding Customer Expectations, Improving
Performance and Reducing Costs.” More sessions of interest to
refrigerated and frozen-food processors include “New Strategies
for Tracking Equipment Maintenance and Repair Costs”;
“Engineering Flexibility Into Your Packaging Operations”;
“How to Meet RFID Case- and Pallet-Tagging Mandates”;
“Real Time Ethernet: Assuring Accurate, Efficient and Timely
Packaging Operations Data Transfer”; “Next Generation Stand-Up
Pouches”; “Paperboard Innovation and Marketplace Value”;
and “RFID: Customer Contracts, Privacy and the Law.”
Back on the show floor, PMMI has established a series
of special pavilions to showcase individual technologies and/or issues.
These include areas dedicated to RFID, packaging security, contracting
packaging and containers and materials. For more information, visit
www.packexpo.com.
Image makers
Product and promotion news
Building on its record of winning 21 international
awards over the past two years, Polytainers Inc. of Toronto and Kansas City
recently won 13 more awards for the printing quality and superior graphics
of its containers. The latest awards include two 2004 Gold Medals from the
Gallery of Superb Printing for Kraft Roasted Red Pepper Cream Cheese and Yoplait
Fieldberry Crème & Fruit Yogurt containers, and a 2004 Gold
Medal from the International Gallery of Superb Printing for the Stonyfield
Farm All Natural Raspberry Yogurt container. Polytainers has also won
six Silver and Bronze Medals and four 2005 Silver Medals form the Packaging
Association of Canada. For a complete list and photos of the
company’s 2002 to 2005 award-winning packaging, visit
www.polytainersinc.com.
SleeveCo, Dawsonville, Ga., was the top choice of
Puerto Rico’s Suiza Dairies to provide the visual image and supplier
consistency sought for several of its single-serve lines of drinkable
yogurt and smoothies in the first half of 2005. For Suiza, speed to market
was a critical issue with these products. Equally as important was the
print quality of the heat-shrink labels. Using high-impact graphics,
Suiza’s packaging literally jumps off the store shelf. The standout
design appeals to the on-the-go lifestyles of consumers of all ages.
Crowley Foods, Binghamton, N.Y., has received two
Telly Awards for television ads created this year by marketing firm Garrity
Communications, Ithaca, N.Y. The award annually honors outstanding local,
regional and cable TV commercials and programs, showcasing the best work
from some of the most respected advertising agencies, production companies,
television stations, cable operators and corporate video departments in the
world. The two Crowley TV ads each received bronze awards. The commercials
were selected from more than 10,000 entries in the 26th annual Telly Awards
competition. The competition is a widely known and highly respected
national and international competition and receives entries from all 50
states and many foreign countries. Entries do not compete against each
other, but against a high standard of excellence.
Athens, Tenn.-based Mayfield Dairy Farms has once
again won top honors in a national competition for outstanding fleet
graphics. The tractor and trailer design entitled “More Good
Stuff” garnered the third-place Day Category award. This category is
specifically honored to vehicles designed for daylight visibility.
“We like to give the driving public something to crave,” says
Mark Stiles, director of fleet, facilities and equipment for Mayfield.
“In addition to our classic yellow vehicle design, we like to mix
things up with very lively images of delicious ice cream or milk —
something that is appealing and fun, a head turner.” The awards,
sponsored by Commercial Carrier Journal and the National Private Truck
Council (NPTC), are open to all fleets and recognize creative graphic
design, color and general appearance.
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