Marketed by Oakland, Calif.-based Dreyer’s Grand Ice Cream Inc., a division of Nestlé USA, which is owned by Nestlé S.A., Vevey, Switzerland, the new bars are available in seven tropical and exotic flavors: Coco (coconut), Fresa (strawberry), Fresas con Crema (strawberries and cream), Mango, Piña (pineapple), Tamarindo (tamarind) and Vainilla (vanilla). The brand also features quart-size frozen dairy desserts in six unique flavors: Arroz con Leche (rice pudding), Coco, Fresas con Crema, Mango, Tres Leches (three milks) and Vainilla.
“Generations of ice cream fans have grown up with iconic Nestlé ice cream desserts and snacks,” said Nestlé Delicias Brand Manager Gretchen Koch. “Nestlé’s exciting new Delicias offering, featuring a variety of authentic Latin flavors with pieces of real fruit, will delight taste buds of all ages.”
San Antonio-based advertising agency Bromley Communications developed the marketing campaign for the new line, highlighting the unique, hypnotic power of the flavors. The product launch is supported by out-of-home advertising and a national TV campaign on the Univision network. VPE Public Relations, South Pasadena, Calif., is helping with the brand’s public relations efforts, including national media relations and localized sampling efforts that coincide with Hispanic festivals across the country. For example, at New York’s 116th Street Festival and Chicago’s Fiesta del Sol, the Nestlé Delicias brand was featured in the Cocinando con Nestlé booth with charismatic chef Lorena García, who prepared refreshing recipes with a variety of Delicias products.
Fro-yo newcomer Cloud Top, Pasadena, Calif., launches the first certified-organic tart soft-serve frozen yogurt that not only contains the health benefits of probiotics, but also the unique benefits of added vitamin D and calcium, as well as the prebiotic fiber inulin and the omega-3 fatty acid docosahexaenoic acid (DHA).
Currently, Cloud Top is offering two flavors: Original Organic Tart and Organic Tarty Vanilla. Cloud Top products are available to frozen yogurt shops and foodservice establishments nationwide.
Ventura Foods licenses the Dean’s brand from Dean Intellectual Property Services II L.P., a part of Dean Foods, Dallas.
Wyke Farms, the United Kingdom’s largest independent cheese producer and milk processor, is bringing to America its premium vintage farmhouse cheddar: Ivy’s Vintage Reserve. Wyke Farms has maintained the art of traditional cheesemaking on the family farm in Somerset, England, where the Clothier’s have been producing farmhouse cheddar and butter from the same original family recipe developed by Grandmother Ivy in 1902. Today, Wyke Farms is the largest family-owned cheese maker in Britain, selling over 12,000 tons annually, and has become a household name throughout the United Kingdom and Europe where their cheddars have won more than 100 awards and prizes at national cheese shows, including gold at the International Cheese Awards.
To achieve the bold taste found in Ivy’s Vintage Reserve, this cheese matures undisturbed for more than 15 months. “The Ivy’s Vintage Reserve is everything a good cheddar should be, and has been nurtured for just the right time to produce a complexity of flavors that tantalize the taste buds with a sharp tang followed by a lasting mellow smoothness. This is a premium cheddar worthy of Ivy’s name,” says Richard Clothier, managing director and third-generation family member.
Little Rock, Ark.-based HealthSpan Solutions LLC introduces BeneVia. Developed by leading experts in healthcare, nutrition and aging, BeneVia is a revolutionary fruit- and whey protein-based nutrition drink. It is fat free and contains approximately half the calories of other beverages in the adult nutrition category. The company’s proprietary protein blend - ViaLeupro - is described as containing the ideal profile of amino acids. The key to its optimal formulation is its high leucine content, according to the company.
The four varieties of the BeneVia product line target the four most common health conditions faced by aging consumers. The drinks are appropriately named: Strength & Energy, Memory & Focus, Heart Health and Immune Protect.
The four varieties of the BeneVia product line target the four most common health conditions faced by aging consumers. The drinks are appropriately named: Strength & Energy, Memory & Focus, Heart Health and Immune Protect.
BeneVia comes in four-packs of 8-ounce bottles and is sold in the adult nutrition section of supermarkets and drug stores. The recommended price for the four-pack is $7.99, in line with other adult nutrition drinks.
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noteworthy introductions
Land O’Lakes, Arden Hills, Minn., brings new life to the butter category with Butter with Olive Oil, a spread made with only three ingredients: cream, olive oil and salt. Compared to straight butter, the new spread contains 50% less cholesterol and 45% less saturated fat. The product comes in a 7-ounce resealable tub.
Stamford, Conn.-based Norseland Inc., the exclusive U.S. importer of Old Amsterdam, Holland’s award-winning brand of gouda cheese, introduces a retail-friendly exact weight 5.2-ounce wedge package. The cheese is wrapped in distinctive parchment paper featuring an image of Amsterdam’s centuries-old skyline.
International
To familiarize consumers with antioxidant content, a handful of manufacturers use an ORAC (Oxygen Radical Absorbance Capacity) value to quantify the antioxidant content of various foods and beverages. Until just recently, ORAC values were used for and associated with products containing superfruits; however, in South Korea, Pasteur Dairy introduces a drinkable yogurt - ORAC 4000 - that not only boasts high-antioxidant content, but also brands the product around its ORAC rating.Beverage innovations are rampant in Japan. Not only do many functional claims and benefits originate here, but so do products with unique sensory experiences. For example, Pokka debuts a coffee milk, which when shaken, produces a thick, pudding-like texture for added indulgence.
Dairy’s inherently healthy profile makes it a prime platform for incorporating added benefits and functionalities. In Spain, Hacendado Semi-Skim Milk provides the goodness of natural calcium for healthy and strong bones, and the product stands apart in the category by further augmenting its nutritious positioning through the addition of supplemental vitamins and minerals. Through its added folic acid and vitamins A, D and E, the milk claims to have anti-aging benefits and to help maintain healthy teeth, skin, eyes and nervous system.
Contributed by Kristen Walker, Analyst, Mintel Research Consulting.
Focus on CULTURED DAIRY
Stonyfield Farm’s YoBaby turns 10 this year, and marks the occasion by growing its line to include new YoBaby Meals. Debuting on July 1, YoBaby Meals offer a unique three-in-one combination of protein-packed yogurt, fruit and veggie purée in one cup. They’re an easy, delicious and surprising way to help moms give their babies and toddlers a trio of important food groups at every meal.Available in three flavors - Pear & Green Bean, Peach & Squash and Apple & Sweet Potato - each single-serve 6-ounce cup offers 50% more than current 4-ounce YoBaby multipacks. Further, YoBaby Meals provide more than 35% of a toddler’s daily protein and calcium needs in one grab-and-go cup.
YoBaby Organic Meals join the YoBaby line of organic yogurts available in a wide range of varieties and flavors, and now including vitamin D and zinc. Suggested retail price is $1.29 for a single 6-ounce serving.
“We were inspired to create YoBaby based on experiences with our own little yogurt-eaters,” says Stonyfield Farm President and CE-Yo Gary Hirshberg. “Today, we know more about nutrition, and we know the benefits of zinc and vitamin D - so your yogurt-lovers will grow up strong and happy.
“You’ll also notice our new packaging reflects this ‘new’ YoBaby,” he adds. “Not only are the new graphics and baby images fun and eye-catching, the materials we’ve used on the top of the pack save more than 17,000 pounds of waste a year.” The cover copy is also bilingual, including key messages in Spanish, a first for the baby yogurt market.
Mozzarella Company Owner Paula Lambert typically handles all cheese development projects. However, this product, which was requested from a new local fine-dining restaurant, Lambert entrusted to Mitchell Whitley, her factory manager of three years.
Whitley succeeded with an original recipe of large whole-milk curds swathed in cream and crème fraîche. The restaurant’s chef was involved throughout the process and asked for a 90-day exclusive on the cheese once the restaurant opened. That time period was up in July, and now the cheese is available retail.
With half the fat and calories of most salad dressings, the product also delivers yogurt nutrition, as a single serving is a good source of calcium and protein. The new refrigerated dressings come in a glass pourable bottle and are marketed alongside Marie’s jar dressings. Varieties are: Creamy Yogurt Blue Cheese, Creamy Yogurt Parmesan Caesar, Creamy Yogurt Ranch and Creamy Yogurt Feta Cheese.
