The company that took pomegranate juice mainstream-Pom Wonderful, Los Angeles-is dabbling in other beverage concepts. Most recently, the company launched the POMx range of iced coffee in four varieties: Café au Lait, Chocolate, Caramel and Chai Tea. With a potent dose of caffeine and healthy antioxidants, the coffees are said to be sophisticated energy drinks for consumers who seek an energy boost but who typically avoid excess sugar and artificial ingredients associated with carbonated sodas and energy drinks. Each coffee drink contains POMx, an ultra potent, 100% pure polyphenol antioxidant extract derived from pomegranates. The certified kosher products are made with all-natural ingredients including premium Italian-roasted arabica coffee beans from Rainforest Alliance-certified farms, which meet strict environmental, ethical and economic standards; fat-free milk from cows not treated with synthetic bovine growth hormone and organic cane sugar. They are retailed in 10.5-ounce bottles.
