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Probiotics make their way into natural cheese. Seaside, Calif.-basedLifeline Food Co., is the first U.S. cheese marketer to offer live and activeLactobacilluscultures in natural cheese. Sold under the company's Lifetime® brand, new Immune Advantage comes in mild Cheddar with eight 1-oz shingled slices to a package. According to company president Jone Chappell, the culture strain used in the cheese has been studied extensively and shown to enhance immunity and promote digestive health. Labels state that each slice contains one billion colony form units ofLactobacilluscultures.
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"With the introduction of [these beverages], people will have a very different and easy-to-enjoy alternative to the usual selection of beer, wine coolers, mixed drinks and flavored malt beverages out there," says Troy Valdez, president. This new malternative will be especially pleasing to people who prefer a more non-alcohol taste to their adult beverages. What makes these beverages so different, he says, is their combination of creamy taste, smooth texture and vibrant colors resembling fresh oranges, strawberries and peaches.