Fashion meets food thanks to designer Karl Lagerfield's recent video montages, says executive editor Marina Mayer. Read on to find out how actress Rachel Bilson is helping launch Magnum ice cream bars in the United States.

Does trimming your waist with cheese sound too good to be true? It does for some who haven’t found the right cocktail of foods and exercises, says Marina Mayer, executive editor.

Cheesemakers Saputo, Kraft and Bongrain are in the forefront of this week’s free-standing inserts. Unilever promotes its Knorr mix (to be blended with sour cream) and its Bertolli alfredo pasta sauce (made with cream and cheese).

Westby Cooperative Creamery has extended the shelf life of its cottage cheese products to 50 days. Its small curd cottage cheese won the Gold Medal as Best in Class in the 2010 World Championship Cheese Contest.

Welcome to the dairy case, a round-up of what’s new in products, companies and marketing. In this issue: Emmi Roth, Blue Bell, Baskin-Robbins, Smith Dairy, Fonterra, Carvel, Whole Foods, Supervalu, Nestle's, The Laughing Cow, Kraft and more.

Emmi Roth USA introduces a  vanilla flavor to its fresh dairy single-serve coffee portfolio. A 7.7-ounce  serving has 140 calories and 4 grams of fat. The beverage is infused with Madagascar-bourbon vanilla and made with rbST-free milk and Fair Trade Certified coffee beans

Desserts made with dairy ingredients and non-dairy dessert alternatives dominate this week’s free-standing inserts. One cheesemaker promotes its reduced-fat cheese, while another marketer taps into the appeal of cheddar cheese-for cats.

 BelGioioso Cheese won six awards at the United States Championship Cheese Contest. Its Sharp Provolone Mandarino won a  First Place, Best of Class Gold Medal.