Consumers seek foods with clean labels. Dairy processors have a variety of sweetener options to help them achieve an easy-to-pronounce (meaning ‘clean’) ingredient statement.
To limit the amount of added sugar allowed in the food supply, two medical doctors propose using a cap-and-trade policy, similar to that used for environmental pollutants.
Health advocates have been whacking the sugar piñata. Consumers say they are cutting back, but sales receipts tell a different story. Dairy processors seek sweetening systems that allow for flavor but reduce the calorie count.
Dairy processors are in the “customer-is-always-right” business. But lately, knowing just what the customer is right about can test the faculties of even the keenest student of consumer behavior.