Through March 4, consumers may visit the yogurt-maker’s website to print a coupon for a free cup of yogurt.

The new products include cottage cheese and sour cream.

It is not hard to imagine a consumer reaching past a bloated yogurt package with a look of disgust. Now imagine him or her reaching past that yeast-spoiled cup for a pristine package of the adjacent yogurt brand, turning it over and then exclaiming, in equal disgust, "Sorbate, I’m not eating that!" The yogurt goes back on the shelf, and the consumer walks away from the cultured dairy aisle.

The pouches and tubes are sold in four flavors, including mixed berry.

The company also adds a new flavor to its organic cream-on-top yogurts.