Packaging is fast becoming the new product enabler. Consumers are looking for taste, convenience, nutrition, and healthy alternatives-and they are willing to pay for these benefits.
Milk sales continue to head in the right direction, albeit not at the same pace as they were in the first half of 2006. Refrigerated iced tea is still the juggernaut of the beverage business, and there are some changes underway in the refrigerated juice category, although orange juice still really rules the roost.
A couple of monster brands in ice cream and
yogurt are proving that innovation, combined with lots of marketing, can still
stir up dairy’s relatively mature categories. Also, keeping an eye toward
dairy’s big middle, another quarter of growth in the milk category has been
reported by Information Resources Inc.