As the company prepares to build a new processing facility, one that will more than double its current 16,000 square feet to approximately 40,000 square feet, it is working to maximize production rates and efficiencies at the Marshall, Calif., plant in which it has been operating since the company’s inception in 1994.
Ice cream sales have been ticking up, showing some promise in the ever-competitive category. Sales of frozen novelties, meanwhile, have not been faring as well. Unit sales have been falling, and dollar sales have been nearly frozen.