Consumers may join the conversation and share their cheesecakes using #TheEasiestFundraiser and #NationalCheesecakeDay and tagging @LoveMyPhilly on Twitter through Aug. 6, 2020.
Philadelphia cream cheese launches the ‘Easiest Fundraiser’ on National Cheesecake Day
The brand will donate 100 meals to Feeding America for each tagged post of a cheesecake on Twitter.
July 30 is National Cheesecake Day, and Philadelphia cream cheese is launching a fundraiser that makes supporting a good cause as easy as making a cheesecake. The brand, from Pittsburgh- and Chicago-based Kraft Heinz Co., said it is celebrating by donating 1 million meals to Feeding America. Plus, beginning July 30, Philadelphia will donate 100 more meals (the monetary equivalent) for each post of a cheesecake on Twitter using #TheEasiestFundraiser and #NationalCheesecakeDay.
“At Philadelphia, we believe that doing good should be as easy as making a cheesecake,” said Basak Oguz, marketing director for Philadelphia. “We want to rally support behind those impacted by COVID-19 by donating meals through Feeding America, and National Cheesecake Day felt like the appropriate day to kick off the ‘Easiest Fundraiser,’ since all meals are made better with a great dessert.”
The brand said it will be donating up to 2 million meals ($200,000). Consumers may join the conversation and share their cheesecakes using #TheEasiestFundraiser and #NationalCheesecakeDay and tagging @LoveMyPhilly on Twitter through Aug. 6, 2020.
“Feeding America is grateful for the support of Philadelphia as we respond to the increased need for hunger relief due to COVID-19. This campaign will help us raise funds and awareness during this time of unprecedented need,” said Lauren Biedron, vice president of corporate partnerships at Feeding America.
