Dairy marketers dangle trips, cash in this week’s FSIs

Baileys coffee creamers, processed by HP Hood, lures shoppers with the promise of a trip to Ireland. The marketer directs readers to a website  or they can scan a QR code with a smart phone. The “Win A Trip To Ireland Sweepstakes” offers one grand prize (valued at $6,000) which consists of round-trip airfare for two; six nights hotel room; and a compact rental car. Entry is by scanning a quick-response code or logging on to the website and completing an entry form. The contest runs from March 1 to April 30. The FSI is headlined “Savor the richness and creaminess you can only get from Baileys Coffee Creamers.” A list of nonalcoholic flavors includes two new SKUS: fat-free original Irish cream and fat-free French vanilla.

Kozy Shack’s “Taste & Shout!” contest offers two grand prizes consisting of $5,000 cash. Entry is online from March 1 to May 31. Entrants enter a UPC into the entry form and a brief description of why they love the product. The FSI, which features a QR code, notes that the puddings are gluten-free.

Read the entire Free-Standing Insert report for the week beginning March 4 in the blog section of dairyfoods.com.