www.dairyfoods.com/articles/85595-milkpep-launches-pour-one-more-promotion-for-milk-processors
MilkPEP Launches ‘Pour One More' Promotion for Milk Processors
November 16, 2010
The Milk Processor Education Program (MilkPEP) is on the lookout for milk processors to join its “Pour One More” campaign, a promotion designed to show moms how one more serving of milk a day can help fill the nation’s nutrient gap and build strong families. “Pour One More” will inspire moms to visit www.whymilk.com to enter the instant-win promotion and receive milk coupons good toward your retail sales.
Processors are encouraged to sign up by Dec. 14 to receive a point-of-sale kit outlining promotional and nutritional/sustaining elements. Also, milk producers can order a bilingual kit for retail environments that cater to both English- and Spanish-speaking consumers.
To keep the momentum going throughout 2011, the “Pour One More” toolkit is designed to amp up local market events through cups, balloons, coupons and more. The year-round toolkit is available starting mid-January.
Processors are to post point-of-sale materials from Jan. 11-Feb. 9.
Go to www.milkpep.org to download toolkits and selling materials, or contact Julie Buric at jburic@milkpep.org or 202/220-3547.
Processors are encouraged to sign up by Dec. 14 to receive a point-of-sale kit outlining promotional and nutritional/sustaining elements. Also, milk producers can order a bilingual kit for retail environments that cater to both English- and Spanish-speaking consumers.
To keep the momentum going throughout 2011, the “Pour One More” toolkit is designed to amp up local market events through cups, balloons, coupons and more. The year-round toolkit is available starting mid-January.
Processors are to post point-of-sale materials from Jan. 11-Feb. 9.
Go to www.milkpep.org to download toolkits and selling materials, or contact Julie Buric at jburic@milkpep.org or 202/220-3547.