www.dairyfoods.com/articles/83890-newsline-bravo-to-license-organic-valley
Newsline: Bravo to License Organic Valley
December 1, 2006
Bravo! Brands has signed a licensing agreement with Cooperative Regions of Organic Producer Pools (CROPP) to license its brand, Organic Valley, for a new line of organic fluid milk products. The initial agreement will involve the production of organic shelf stable 1% low-fat milk.
Bravo! Brands has signed a licensing agreement with Cooperative Regions of Organic Producer Pools (CROPP) to license its brand, Organic Valley, for a new line of organic fluid milk products. The initial agreement will involve the production of organic shelf stable 1% low-fat milk. Additional flavors such as 1% chocolate milk, vanilla and berry flavors are expected to be introduced over time.
“We are very excited to have Organic Valley as a partner as the Organic Valley name is well recognized and highly regarded by consumers,” said Bravo CEO, Roy Warren.
Bravo! Brands has signed a licensing agreement with Cooperative Regions of Organic Producer Pools (CROPP) to license its brand, Organic Valley, for a new line of organic fluid milk products. The initial agreement will involve the production of organic shelf stable 1% low-fat milk. Additional flavors such as 1% chocolate milk, vanilla and berry flavors are expected to be introduced over time.
“We are very excited to have Organic Valley as a partner as the Organic Valley name is well recognized and highly regarded by consumers,” said Bravo CEO, Roy Warren.
