Consumers are embracing a wide variety of money-saving strategies, states Chicago-based market researcher SymphonyIRI Group in its new report, “2012 CPG Year in Review: Finding the New Normal.”
Dairy processors ask a lot from packages. The design graphics need to communicate the brand clearly. Some dairy marketers also want environmentally friendly containers. Here is a look at some new packages, caps and lids with sustainable features.
Changing a package design can be risky. A brand manager doesn’t want to confuse or alienate long-time fans. But times change, as do attitudes. Some health issues, like gluten intolerance, were not as prominent a few years ago as they are today.